The more a couple shares affectionate hugs, kisses and cuddles, the more satisfied they are in the marriage, a new study from the State University of New York at Binghamton shows. It tested 184 heterosexual couples on the effects of non-sexual intimate touching like holding hands or cuddling while watching TV rather than actions intended to lead to sex. The more affection the couples routinely experienced, the more they felt satisfied with their partners’ touch, even if they had “avoidant attachment styles” and ordinarily were more reserved with physical displays of affection. “Interestingly, there’s some evidence that holding your partner’s hand while you’re arguing de-escalates the argument and makes it more productive,” says lead author Samantha Wagner.